If you’ve seen the ‘Sponsored’ posts on Facebook and Instagram, or been prompted to ‘Boost’ a post on your business page then you’ll know what we are talking out!
Know as Paid Social, PPC, or Facebook Ads – you can pay Facebook to promote your business and generate traffic into your website or leads to follow up. You can spend as much or as little as you like, as well as activate and pause campaigns to suit your budget and circumstances.
When Facebook and Instagram advertising campaigns are well executed they can be highly effective in generating leads and conversions for your business. A Facebook page without paid advertising can still generate good results, but it is getting more difficult and a small or newly established page can struggle to gain traction quickly.